Lotus and rental company Hertz have announced a marketing co-operation agreement. However, for now at least, the cars will only be available in Italy. Well, they do have some nice twisting roads through the alps plus the right weather for the job. The Lotus cars will be part of Hertz’s Fun Collection. Ing. Guiseppe Caminiti, Fleet Director for Hertz Italiana says “… by including [Lotus] in the Hertz’s Fun Collection our customer have an opportunity to drive a real sports car. We are honoured to be able to work with Lotus and are delighted that Lotus has created personalised versions of the Elise SC especially for Hertz”.
Hertz have had other companies such as Shelby make personalised versions of the 1966 Shelby Mustang GT 350-H and the more modern Shelby Mustang GT-H.
Mr Andrea Manni, director of ‘Lotus Rome’ states “For many, to drive a Lotus is to fulfill a lifelong dream…this dream can be realised for a longer period than just a quick test drive at a Lotus dealer”.
Apart from the Lotus SC, the Elise and Exige are also available to rent. For more details visit www.hertz.it or call +39-199-11-22-11
