Comments on: Car Advertisements for TV – Get Real ! http://theignitionpoint.co.uk/archives/1416 Motoring articles written to stir the soul and fire the imagination. Fri, 03 Sep 2010 16:43:38 +0200 http://wordpress.org/?v=2.8.5 hourly 1 By: Chris Davies http://theignitionpoint.co.uk/archives/1416/comment-page-1#comment-2282 Chris Davies Sat, 29 Aug 2009 23:07:34 +0000 http://theignitionpoint.co.uk/?p=1416#comment-2282 Thank you for the comment. No matter that it was long. We enjoy in-depth and well thought out comments all the more! Yes the A5 ad is a good one and shows the car off very nicely too. Clever ad that one. Keep on with the commenting as we thoroughly enjoy them. <em>The admin</em> Thank you for the comment. No matter that it was long. We enjoy in-depth and well thought out comments all the more! Yes the A5 ad is a good one and shows the car off very nicely too. Clever ad that one. Keep on with the commenting as we thoroughly enjoy them.
The admin

]]> By: CarSpotter http://theignitionpoint.co.uk/archives/1416/comment-page-1#comment-2281 CarSpotter Sat, 29 Aug 2009 19:21:20 +0000 http://theignitionpoint.co.uk/?p=1416#comment-2281 Here's the Audi ad I was talking about: http://www.youtube.com/watch?v=FpTLn-8zCrk&fmt=18 Here’s the Audi ad I was talking about:

http://www.youtube.com/watch?v=FpTLn-8zCrk&fmt=18

]]> By: CarSpotter http://theignitionpoint.co.uk/archives/1416/comment-page-1#comment-2276 CarSpotter Sat, 29 Aug 2009 01:09:40 +0000 http://theignitionpoint.co.uk/?p=1416#comment-2276 Must say I fully agree with you here. Sure, a boatload of CGI makes everybody's eyes pop, but seeing a bridge building while an M3 drives slowly decidedly does not make me want to buy an M3. Hyundai actually did a decent job with its ads for the Genesis, as they were simply ads in which the car was shown at its full potential. A radical concept, no? It's hard to understand the marketing theory involved with that Bimmer ad. If anything, a detailed and decidedly fictional background distracts from the car, no? And if the true purpose is NOT to showcase the car's potential (cue slow driving on a bridge), then why distract from the only aspect being shown in the styling? Still, somebody must be buying, because I doubt there have been five minutes in the last ten years without a Mercedes or BMW ad showing somewhere around the world at some time. In my mind, there are two types of decent video advertisements: A: The "full potential" ad. Hyundai's Genesis ads exercise that point nicely. Some races about, and the video is doctored up, but actual shows the car in action. B: The "why to buy" ad. In the US at least, Audi ran a particularly clever ad about a teenager (if I remember correctly) being told his future -- something like going to Harvard, followed by going to Law School, followed by being an accountant -- and then suddenly an A5 roars up outside with some catchy line like "break the boundaries -- be different." Sounds corny, but it actually wasn't half bad. I will add on one last bit to this lengthy comment -- there's even an amount of fictionalization being used even in print ads. Sure, there's no CGI in a print ad for the A6, but some manufacturers (SEAT, for one) have taken to literally photoshopping wheels and other pieces onto their cars to make them look better. If anything, the print advertisement is supposed to be a real, true photo of a car depicting what you get upon purchasing. Poor Photoshopping (in this particular SEAT ad the photoshopper cleverly used the same wheel for the front and back, meaning the brake calipers were backwards) completely defeats the purpose, I believe. Anyway, I've gone on for much too long about something you've just written about quite nicely, and without the rambling foolishness of my comment. In all, I quite enjoyed your article, and believe it to be entirely true. Well done! Must say I fully agree with you here. Sure, a boatload of CGI makes everybody’s eyes pop, but seeing a bridge building while an M3 drives slowly decidedly does not make me want to buy an M3. Hyundai actually did a decent job with its ads for the Genesis, as they were simply ads in which the car was shown at its full potential. A radical concept, no?

It’s hard to understand the marketing theory involved with that Bimmer ad. If anything, a detailed and decidedly fictional background distracts from the car, no? And if the true purpose is NOT to showcase the car’s potential (cue slow driving on a bridge), then why distract from the only aspect being shown in the styling? Still, somebody must be buying, because I doubt there have been five minutes in the last ten years without a Mercedes or BMW ad showing somewhere around the world at some time.

In my mind, there are two types of decent video advertisements:

A: The “full potential” ad. Hyundai’s Genesis ads exercise that point nicely. Some races about, and the video is doctored up, but actual shows the car in action.

B: The “why to buy” ad. In the US at least, Audi ran a particularly clever ad about a teenager (if I remember correctly) being told his future — something like going to Harvard, followed by going to Law School, followed by being an accountant — and then suddenly an A5 roars up outside with some catchy line like “break the boundaries — be different.” Sounds corny, but it actually wasn’t half bad.

I will add on one last bit to this lengthy comment — there’s even an amount of fictionalization being used even in print ads. Sure, there’s no CGI in a print ad for the A6, but some manufacturers (SEAT, for one) have taken to literally photoshopping wheels and other pieces onto their cars to make them look better. If anything, the print advertisement is supposed to be a real, true photo of a car depicting what you get upon purchasing. Poor Photoshopping (in this particular SEAT ad the photoshopper cleverly used the same wheel for the front and back, meaning the brake calipers were backwards) completely defeats the purpose, I believe.

Anyway, I’ve gone on for much too long about something you’ve just written about quite nicely, and without the rambling foolishness of my comment. In all, I quite enjoyed your article, and believe it to be entirely true. Well done!

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